California has always been “the promised land”, so to speak, for those seeking fame and fortune. With the discovery of gold in 1848 the California Gold Rush had begun. Hundreds of thousands of people infected with “Gold Fever” packed up their families, all their belongings and headed west to California.
Following closely on the heels of the Gold Rush, oil was discovered. Within a few short decades California became the largest oil producing state in the union. Black gold was flowing through the economy creating jobs and prosperity.
As California’s population continued to expand rapidly, major industrial projects and agriculture continued to propel the Golden State’s rise.
Hollywood completed the picture in the 1930’s with the golden age of cinema.
The Second World War created another kind of ‘Gold Rush’ as major industrial companies set up in California to supply the war effort.
After the war the Gold Rush known as Silicon Valley was in its infancy.
And in the sixties ‘the summer of love’ basked in the golden glow of the California sun.
So with all these golden dreams of California in mind, and like so many before me, I packed up my belongings and headed west. I was pursuing my own dream of fame and fortune.
Although I can’t say that I found a summer of love on my recent trip to California (I am married and was travelling with my wife), my hopes and dreams of striking it rich with gold had come true.
On June 13th Grip was awarded a One Show Entertainment Gold pencil, and if that wasn’t ‘striking it rich’ enough, we picked up a bronze pencil too! The Gold Award was for Film: Theatrical & DVD Releases, and the bronze award for “User Generated Content”.
The project was: The Movie Out Here. The inspired client was Labatt Breweries of Canada and the brand was, the always innovative, Kokanee Beer.I’d like to thank the many people who made this project a reality. My dream now is that it brings fame and fortune to you all.
Check out “The Movie Out Here”: http://www.youtube.com/watch?v=miWgZMY1lz8
Editors note: On June 19th, 2013 Grip was also awarded a Silver Cyber Lion at Cannes for The Movie Out here.