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Image by Robin L., 17 years old, from Germany for OneMillionGiraffes.
Every month or so, I get a terrific little e-newsletter from a terrific little brand called Innocent Drinks, out of the UK.
This month, down in the corner of the newsletter was a little gem that I can’t resist sharing: A Gallery Of Giraffes, brought to you by the world at large.
What’s going on here, in simplest terms, is someone has a bet with a friend that they can build an online gallery of one million giraffes by 2011. What I’m charmed and a little bit fascinated by, though, is the kind of collaboration – net-driven collaboration – that’s driving this thing.
People from all over taking time out of (presumably) busy schedules to create something, give it freely, and all in the hope of helping someone achieve something that someone else bet was impossible.
Along with the usual tools for posting to social media, you can view giraffes at random, search for a specific giraffe and even view statistical data on how often and from where giraffes are being posted – a beginners’ guide to web analytics, if you will.
For me, this is a simple lesson in the power of whimsy as an engagement strategy and the potential for cloud marketing if we allow ourselves to play (and I do mean play) in that space.
As of today, there are 301,525 giraffes (698,475 to go) and 457 days left. Go world!
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