Comments on: Rethinking “Reinvention” http://bigorangeslide.com/2009/09/rethinking-reinvention/ The official blog of Grip Limited Tue, 22 May 2012 13:23:58 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Chevy guy http://bigorangeslide.com/2009/09/rethinking-reinvention/comment-page-1/#comment-25 Chevy guy Sat, 26 Sep 2009 14:19:11 +0000 http://bayzenman.develop2.griplimited.com/bigorangeslide/?p=97#comment-25 You're right, GM has dropped the ball. But not all of us can afford the whizbang hybrid l'auto de jeur. GM needs to be here for the working class. The people whose grandfather drove a chev and whose father drove a chev and who now drive chevs because it's part if their lives. With the reinvented gm free of bankruptcy and now able to focus on vehicles that matter (volt, camaro - don't say that it doesn't) I'm hoping we'll really start to see a long line of impressively built, affordable, fun and functional cars and trucks. Most of us don't drive bmw, Mercedes, porche or land rovers... Don't forget who your market is. You’re right, GM has dropped the ball. But not all of us can afford the whizbang hybrid l’auto de jeur. GM needs to be here for the working class. The people whose grandfather drove a chev and whose father drove a chev and who now drive chevs because it’s part if their lives.

With the reinvented gm free of bankruptcy and now able to focus on vehicles that matter (volt, camaro – don’t say that it doesn’t) I’m hoping we’ll really start to see a long line of impressively built, affordable, fun and functional cars and trucks.

Most of us don’t drive bmw, Mercedes, porche or land rovers… Don’t forget who your market is.

]]> By: Ian Mackenzie http://bigorangeslide.com/2009/09/rethinking-reinvention/comment-page-1/#comment-23 Ian Mackenzie Wed, 23 Sep 2009 21:08:05 +0000 http://bayzenman.develop2.griplimited.com/bigorangeslide/?p=97#comment-23 Barbara Lippert at BrandWeek offers another not-so-favourable assessment of GM's newest spot: http://tinyurl.com/ln32rj "Also, wasn't "Reinvention" supposed to be a one-off campaign until the company advertised the actual Buick, GMC and Chevy models that will reinvent the company? Weren't they taking the GM badge off and allowing the individual brands to sell themselves? Whatever happened to that?" Ouch. Barbara Lippert at BrandWeek offers another not-so-favourable assessment of GM’s newest spot:

http://tinyurl.com/ln32rj

“Also, wasn’t “Reinvention” supposed to be a one-off campaign until the company advertised the actual Buick, GMC and Chevy models that will reinvent the company? Weren’t they taking the GM badge off and allowing the individual brands to sell themselves? Whatever happened to that?”

Ouch.

]]> By: simonbilling http://bigorangeslide.com/2009/09/rethinking-reinvention/comment-page-1/#comment-22 simonbilling Wed, 23 Sep 2009 18:16:02 +0000 http://bayzenman.develop2.griplimited.com/bigorangeslide/?p=97#comment-22 GM needs to stop thinking like a large, category dominant player, shed the macho bullshit and start thinking like a small company that has to prove itself to the market. And that's never going to come from old school car guys like Bob Lutz. GM needs to stop thinking like a large, category dominant player, shed the macho bullshit and start thinking like a small company that has to prove itself to the market. And that’s never going to come from old school car guys like Bob Lutz.

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