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Big Orange Slide

Monday, April 27th, 2015

Why blog? Why now? Why us?

September 13, 2009 by Dave Hamilton


You’ve stumbled onto Big Orange Slide, a window into the world of an advertising and design firm in Toronto. You’ve noticed we focus our ranting and raving on four topics (strategy, design, digital, culture) that are near and dear to us. And you’ve realized there are at least five of us here at GRIP Limited with the right combination of ambition and time on our hands to be out here self-promoting under the guise of a corporate communications initiative. But there’s still plenty of ‘why’ surrounding whether or not you should care, isn’t there?

So here goes…


Why blog?
Because as the world of marketing (our world) continues to fragment, and dialogues become more and more targeted to niche audiences, fewer and fewer become the ubiquitous case studies (Apple’s “1984” or the Pepsi Challenge) we’ve traditionally relied on for best practices. So, Big Orange Slide is where we’re going to talk about the less ubiquitous, but no less powerful initiatives that separate the wheat from the chaff, both here in the agency world and in the pressure cooker that has become today’s Marketing Department.

Why now?
Because eight years in, and 100 strong, many of us at Grip Limited have a good deal of learning we’d like to share, and a great deal more questions we’d like to ask. So, our bet is that by providing a resource for, and forum to discuss the very steep learning curve we are all facing as channels, analytics, and consumer behavior continue to move ‘madly off in all directions’, we just might make some new friends along the way.

And, last but not least…

Why Us?
Because Matt, Bryan, Steve, Patrick and myself (along with Colin our Art Director and Ian our Editor) have opinions, laptops and a genuine belief that we’ll find something or other worth bringing to your attention each week.

Dave Hamilton
Partner – Creative

9 Comments on "Why blog? Why now? Why us?"

  • Melanie Courtois
    September 18, 2009 @ 3:00 pm

    Great blog guys, very interesting! I will be back online for more.


  • Jacoub Bondre
    September 21, 2009 @ 7:01 am

    The internets you say? Bah, tis but a fad. Now I need to jump on my horseless buggy to venture to the confectionary. I need to get my best girl some golly gee gum drops . . . . away!

  • Dave Rewak
    September 21, 2009 @ 9:28 am

    Awesome. Really looking forward to seeing this take on a life of it’s own over the next little bit. Look forward to learning a lot and enjoying the ensuing conversation.


  • Liz
    September 21, 2009 @ 11:21 am

    The site looks great and reads well. Looking forward to the evolution. And not one Kanye West comment, encouraging.

  • Terry
    September 22, 2009 @ 6:22 pm

    did that slide make it past legal?

  • Michael Schwartz
    September 23, 2009 @ 3:37 am

    I will become a loyal and consistant reader not only to offer humble platitudes but in the continuous effort to solicit an unprecedented amount of work.

  • Kristen Rae
    September 26, 2009 @ 8:50 am

    Do you guys plan on talking about marketing and communications in social media? What are the best practices? What should be avoided?

  • Dave Hamilton
    September 28, 2009 @ 9:27 am

    Re: Do you guys plan on talking about marketing and communications in social media?

    Definitely Kristen. In fact, we are currently formulating a short opinion piece on one brand’s recent and not so spectacular foray into social media marking. That will be out later this week – stay tuned and let us know what you think.

  • shylah
    October 25, 2011 @ 12:02 pm


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