Okay.
You’ve stumbled onto Big Orange Slide, a window into the world of an advertising and design firm in Toronto. You’ve noticed we focus our ranting and raving on four topics (strategy, design, digital, culture) that are near and dear to us. And you’ve realized there are at least five of us here at GRIP Limited with the right combination of ambition and time on our hands to be out here self-promoting under the guise of a corporate communications initiative. But there’s still plenty of ‘why’ surrounding whether or not you should care, isn’t there?

So here goes…

Why blog?
Because as the world of marketing (our world) continues to fragment, and dialogues become more and more targeted to niche audiences, fewer and fewer become the ubiquitous case studies (Apple’s “1984” or the Pepsi Challenge) we’ve traditionally relied on for best practices. So, Big Orange Slide is where we’re going to talk about the less ubiquitous, but no less powerful initiatives that separate the wheat from the chaff, both here in the agency world and in the pressure cooker that has become today’s Marketing Department.

Why now?
Because eight years in, and 100 strong, many of us at Grip Limited have a good deal of learning we’d like to share, and a great deal more questions we’d like to ask. So, our bet is that by providing a resource for, and forum to discuss the very steep learning curve we are all facing as channels, analytics, and consumer behavior continue to move ‘madly off in all directions’, we just might make some new friends along the way.

And, last but not least…

Why Us?
Because Matt, Bryan, Steve, Patrick and myself (along with Colin our Art Director and Ian our Editor) have opinions, laptops and a genuine belief that we’ll find something or other worth bringing to your attention each week.

Cheers,
Dave Hamilton
Partner – Creative