Buying into plotlines
Your brand is your user experience
Merry Amex-mas (Augmented Fun From Down Un)
Where do you stand on SOPA and PIPA?
Been a busy week on the marketing blogs. Some highlights:
• Seth Godin tells us How to lose an argument online. Step one? Have an argument online. “Once you start an argument, not a discussion, you’ve already lost. Think about it, have you ever changed your mind because someone online started yelling at you?” Good point. He goes on to make another seven.
• The anonymous scribe at Copyranter declares that Chinese advertising “just isn’t quite there yet.” Maybe. But the examples he gives seem to prove the opposite. See for yourself.
• The good folks at the Canadian Marketing Blog ask Has green marketing gone mainstream? Yes, apparently it has. And the change is being led by mainstream brands greening up their core products, a more demanding consumer, and the increasing resonance of “eco-friendly brand messages.”
• The Design Blog continues its search for weird and possibly wonderful objects. Among them is a three-wheeled electric vehicle, a zero-privacy tent, and the “most advanced concept vehicle we’ve seen it a while.” It’s a Kia Soul. And it’s got a front windshield with integrated LEDs that display road-relevant animations. Looks distracting to me.
• And finally, Jonanthan Salem Baskin at FutureLab drops the axe on America’s Black Friday shopping spree: “Black Friday is a contrived, customer-hostile, bait-and-switch, potentially deadly symptom of what’s wrong with bricks and mortar retailing.” Get the full vein-popping rant here.
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