Comments on: When good brands go bad http://bigorangeslide.com/2009/11/when-good-brands-go-bad/ The official blog of Grip Limited Thu, 24 May 2012 00:29:12 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Graham Budd http://bigorangeslide.com/2009/11/when-good-brands-go-bad/comment-page-1/#comment-151 Graham Budd Fri, 13 Nov 2009 21:49:29 +0000 http://bigorangeslide.com/?p=1098#comment-151 Check this out, can't verify if this is for real (or actually happened) but apparently Stephen Colbert agrees with you Dave, and Miracle Whip retorted by buying up all the media. Here is a letter from Digg: http://digg.com/odd_stuff/Miracle_Whip_Vs_Colbert_Pic Interesting.... Check this out, can’t verify if this is for real (or actually happened) but apparently Stephen Colbert agrees with you Dave, and Miracle Whip retorted by buying up all the media. Here is a letter from Digg:

http://digg.com/odd_stuff/Miracle_Whip_Vs_Colbert_Pic

Interesting….

]]> By: Rich Pryce-Jones http://bigorangeslide.com/2009/11/when-good-brands-go-bad/comment-page-1/#comment-134 Rich Pryce-Jones Wed, 11 Nov 2009 23:06:45 +0000 http://bigorangeslide.com/?p=1098#comment-134 My summation is even shorter - to paraphrase Spinal Tap - "Shit Sandwich". But, sadly we know nothing, because right now a VP of marketing is patting themselves on the back saying "Ya baby, 99,000 views on youtube!" And the next thing you know, "Don't be so mayo" will become the new "I've fallen and I can't get up", thus validating the strategy in the eyes of the hacks that made this cringe inducing piece of self-important schlock. My summation is even shorter – to paraphrase Spinal Tap – “Shit Sandwich”. But, sadly we know nothing, because right now a VP of marketing is patting themselves on the back saying “Ya baby, 99,000 views on youtube!”
And the next thing you know, “Don’t be so mayo” will become the new “I’ve fallen and I can’t get up”, thus validating the strategy in the eyes of the hacks that made this cringe inducing piece of self-important schlock.

]]> By: Mike Sutton http://bigorangeslide.com/2009/11/when-good-brands-go-bad/comment-page-1/#comment-121 Mike Sutton Mon, 09 Nov 2009 17:15:39 +0000 http://bigorangeslide.com/?p=1098#comment-121 Thank you, thank you, thank you....for calling out Miracle Whip on this one. The first time I saw it several weeks ago I nearly hurled. My summation of this move is 3 words "trying too hard". Thank you, thank you, thank you….for calling out Miracle Whip on this one. The first time I saw it several weeks ago I nearly hurled. My summation of this move is 3 words “trying too hard”.

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