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Is “The Pitch” an accurate reflection of our industry?
You know about TED, right? The small, non-profit devoted to “Ideas worth spreading”? TED’s ever expanding online database has more than 500 15-minute videos: the TED Talks – ranging from Al Gore’s climate to Jane Goodall’s primates, and all points in between.
If I had one issue with all that knowledge, it would be that while it’s topically diverse, it often just scratches the surface. In other words, it’s a mile wide but only 15 minutes deep.
For people hungry to dive deeper into TED’s world of ideas this holiday season and beyond, check out this list from its book club:
• An Inconvenient Truth – Al Gore
• Cool It: The Skeptical Environmentalist’s Guide to Global Warming – Bjorn Lomborg
• Design Like You Give a Damn: Architectural Responses to Humanitarian Crises – Kate Stohr and Cameron Sinclair
• Earth From Above – Yann Arthus-Bertrand
• Everything Bad Is Good for You – Steven Johnson
• In Pursuit of Elegance: Why the Best Ideas Have Something Missing – Matthew E. May
• Mannahatta: A Natural History of New York City – Eric W. Sanderson
• McMafia: A Journey Through the Global Criminal Underworld – Misha Glenny
• The Blue Sweater: Bridging the Gap Between Rich and Poor in an Interconnected World – Jacqueline Novogratz
• Ocean: An Illustrated Atlas – Sylvia A. Earle and Linda K. Glover
• Predictably Irrational: The Hidden Forces that Shape our Decisions – Dan Ariel
• slide:ology: The Art and Science of Creating Great Presentations – Nancy Durate
• Stumbling on Happiness – Daniel Gilbert
• The Assault on Reason – Al Gore
• The Atlas of the Real World – Daniel Dorling
• The Black Swan: The Impact of the Highly Improbable – Nassim Nicholas Taleb
• The Bottom Billion: Why the Poorest Countries Are Failing and What Can Be Done About It – Paul Collier
• The Boy Who Harnessed the Wind: Creating Currents of Electricity and Hope – William Kamkwamba
• The Case for God – Karen Armstrong
• The Elephant, the Tiger, and the Cell Phone: Reflections on India – The Emerging 21st-Century Power – Shashi Tharoor
• The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom – Jonathan Haidt
• The Invention of Air – Steven Johnson
• The Invention of Hugo Cabret – Brian Selznick
• The Untied States of America: Polarization, Fracturing, and Our Future – Juan Enriquez
• Tribes: We Need You to Lead Us – Seth Godin
• What Are You Optimistic About? – Edited by John Brockman
• What Matters: The World’s Preeminent Photojournalists and Thinkers Depict Essential Issues of Our Time – David Elliot Cohan
• What We Believe but Cannot Prove: Today’s Leading Thinkers on Science in the Age of Certainty – Edited by John Brockman
• Whole Earth Discipline: An Ecopragmatist Manifesto – Stewart Brand
• Work Hard. Be Nice.: How Two Inspired Teachers Created the Most Promising Schools in America – Jay Mathews
Have you already read any of these? Would you recommend them? Why or why not?
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