Food for thought: The spy who sold out
Forgiving a pretty face
Facebook to agencies: how will people share your story?
Is “The Pitch” an accurate reflection of our industry?
A brand’s success in social media hinges on its ability to let go, to react quickly, to give consumers a voice in conversations that are only loosely controlled at best. How then is one of marketing’s most highly regulated branches – healthcare – to navigate the terrain?
It’s a question that has, for the most part, kept healthcare marketers waiting on the sidelines of the social media phenomenon.
To help answer the question, we’re pleased to present a special Grip Perspective report: Social Media in Healthcare Marketing. It draws on the latest Canadian regulatory information available from both Health Canada and the Pharmaceutical Advertising Advisory Board (PAAB). The report is co-authored by myself with Ravi Dindayal.
Please click the link below to download the (PDF) report. And feel free to contact me with any questions or comments.
rdjfraser
January 19, 2010 @ 12:55 pm
This looks great thanks for posting it. I work within health care and the more published documents we have the better, change takes a lot of effort!