Comments on: The digital “why?”

By: Ken Kosowan

Ken Kosowan — Fri, 24 Dec 2010 16:31:54 +0000

Jake,

Great article! Would it be ok with you if I use it in my English Media Class when I’m teaching about advertising campaigns?

How are things for you these days?

By: dave benton

dave benton — Sat, 16 Jan 2010 22:54:59 +0000

but getting companies to try and offer real value is so much harder than say “a picture of a pretty girl standing next to your product”

By: Dave Hamilton

Dave Hamilton — Fri, 15 Jan 2010 14:50:37 +0000

I love that you the boiled the valuation down to why! And Jeremy’s Gossage quote is spot on. The back end of online content may be complicated, but that needn’t lead to bad and boring, simply because we over analyze the face of it.

I also think, Jacoub, you’re point about consistency is one we all need to shout from the rooftops. We’re still, clients and agencies, chasing ‘good across all media’ at the expense of ‘great in every channel’. The correct binding is strategy, not the graphic and the font.

By: Jeremy Adirim

Jeremy Adirim — Fri, 15 Jan 2010 04:07:10 +0000

“The real fact of the matter is that nobody reads ads. People read what interests them. Sometimes it’s an ad.” ~ Howard Gossage

Not quite a timeless comment (who reads anymore in the era of elf yourself) but utterly priceless nevertheless.

Jer.

By: Matt Zeiger

Matt Zeiger — Thu, 14 Jan 2010 21:20:20 +0000

Great Article!

Excellent point about 360 campaigns. I wish every interactive C.D. and A.D. understood that the interactive side of a campaign has not only so much more potential than the traditional side, but can allow you to tell the story of your brand in a completely different way.

By: Ben

Ben — Thu, 14 Jan 2010 20:40:14 +0000

But I think by ‘New Yorker’, Dave really meant ‘Cosmopolitan’.

By: Ben

Ben — Thu, 14 Jan 2010 20:38:08 +0000

Well put.