Three things we should be playing with

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Thursday, May 24th, 2012

Three things we should be playing with

Design

January 18, 2010 by Dave Hamilton

Boone Oakley makes good use of YouTube Annotations.

YouTube Annotations
Forgive me – this first one’s not cutting edge, but Grip’s Stephen Bennett reminded me how powerful, yet under-utilized, this technique can be. YouTube Annotations let you add background information about your video, create stories with multiple storylines, and link to other videos, channels or search results – all within the video player itself. For an elegant demo, check out the Charlotte, North Carolina-based agency Boone Oakley’s YouTube-based website (above).

fotobabble
This fun little site lets you quickly and easily add your voice to photos and then share them via e-mail, Facebook or Twitter, or embed them into a site. They call them, “talking photos.” My guess is that we are minutes away from seeing the first brand with a Facebook app using this simple marriage of existing platforms for a contest or community activation. I hope we’re working on something!

Digital Spray Paint
Technology puts street graffiti into the marketer’s arsenal with software-creation tools and projection interfaces. Think: the immersive, experiential qualities of graffiti – without the nuisance of the arrest warrant.