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What should we talk about now?

Culture

March 26, 2010 by Big Orange Slide

11 Comments

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11 Comments on "What should we talk about now?"

Shane Holmes
March 26, 2010 @ 9:41 am

With the upcoming Earth Hour event and the sheer size of the advertising campaign backing it, will advertising be the mandatory backbone to guarantee a green movement’s success?
Lisa Semerdjian
March 26, 2010 @ 9:58 am

Augmented Reality. What brands/products would truly benefit from such a great, interactive tool?
Patrick Robinson
March 26, 2010 @ 11:29 am

As big of a fan as I am of Corporate Social Responsibility (CSR), I think it is time for each of us to consider our opportunities for contributing rather than consuming. How about a PSR – Personal Social Responsibility movement?

My favourite example of the year so far: civicfootprint.ca
My favourite project created by one person that so simply pays-it-forward: freerice.com
Thom Antonio
March 26, 2010 @ 11:37 am

3D TV. Is it really necessary?
Thom Antonio
March 26, 2010 @ 11:39 am

The Paralympics. Did you watch? Were you amazed? Do you care?
Ian Mackenzie
March 26, 2010 @ 11:47 am

The new French Connection UK campaign:

“This is the man. He wears the check jacket. Go now, he says.”

“The woman wears not trouser or blouse. But both in one.”

Etc.

Do you love it or hate it?
dave benton
March 26, 2010 @ 12:28 pm

grip, studio, process, rejected comps… all the dirt about how you wrok, what you care about etc.
Lisa Semerdjian
March 26, 2010 @ 12:36 pm

I love the French Connection campaign. It’s brilliant.
ameet
March 26, 2010 @ 1:23 pm

I would love to see a piece or discussion on what drives innovation in technology. Is it advertising that drives innovation? Is it the Hollywood?

I believe it’s interactive advertising fueled by the need to compete for customer attention that drives technology forward.

Discussion anyone?
Thom Antonio
March 26, 2010 @ 2:07 pm

FITC. More hype than substance? Does anybody outside of our world now that it exists? Is it just another forum to talk to ourselves?
Hooy
March 26, 2010 @ 5:31 pm

@ameet

I think that’s an interesting topic. I recall reading an article not too long ago that stemmed from the unveiling of the Apple iPad. In the article, Roberto Verganti argued that user-centered innovation (à la Tom Kelley of IDEO) is essentially dead, and that design-centered innovation is what drives breakthroughs. Heavy stuff to reconcile when you think about how that could apply in our industry. So what drives innovation in our industry? That’s a hard one, but I believe it must necessarily start with a thorough understanding of said technology, a vision to push beyond its limitations, and a lot of guts to actually try it.