Buying into plotlines
Your brand is your user experience
Merry Amex-mas (Augmented Fun From Down Un)
Where do you stand on SOPA and PIPA?
It’s brand new. It’s completely redesigned. It’s our website. It’s live!
Inspired by the feeling of discovery and play that comes from laying our work out on a big table, the new site features the standard agency info – and a few surprises – all served up in an engaging and tactile package.
“When advertising agencies build their own sites, there’s a tendency to go down one of two paths,” says Colin Craig, Associate Partner, Creative at Grip Limited and lead on the project. “Either making minimalist, gallery-style sites where it’s only about the work itself; or making sites with really complex environments that can be cumbersome if they’re pushed too far.”
“With this design, we were looking for a middle ground where the work had priority, but where we could also have fun with the interface and inject some personality into it.”
Grip’s new site features case studies, reels, and contact information – plus, playful infographics populated by staff survey data, a live feed from Grip’s blog (the thing you’re reading now), and a simplified mobile version.
It’s also displayed on a big iMac touchscreen in the lobby of Grip’s office.
Have a look (and tell us what you think!): griplimited.com.
Sebastien
April 21, 2010 @ 9:48 am
I love griplimited.com! The user interface took a second to figure out, but scrolling down each column is innovative. Overall it is unique, keeps brand focus and stimulates exploring the site. Great job!
dave benton
April 21, 2010 @ 11:41 am
there is a touchscreen imac?
Wes Dean
April 21, 2010 @ 11:45 am
Love it.
Applied Arts Wire » Grip Ltd’s New Site
April 21, 2010 @ 12:03 pm
[...] copy and paste from their blog post announcing the site, “When advertising agencies build their own sites, there’s a tendency [...]
heung
April 21, 2010 @ 12:09 pm
@dave they had one custom made by troll touch
benry
April 21, 2010 @ 12:10 pm
lovely, interactive, fun and imaginative. well done.
Hooy
April 21, 2010 @ 12:58 pm
Awesome site, love the writing and UX. Good iPhone version, too! But is there an iPad version as well? :)
Dave Hamilton
April 21, 2010 @ 2:26 pm
Major kudos to Colin Craig on this for both his vision and tenacity. Getting an agency website out the door is like getting the city to move a tree for you.
dave benton
April 21, 2010 @ 3:41 pm
love it. thanks @heung
Kyle Gallant
April 22, 2010 @ 11:04 am
Holy smokes awesome redesign – I never got to see the first original site but that doesn’t matter because this one is stunning!
Harvey Carroll
April 22, 2010 @ 11:42 am
It is awesome! While I am admittedly biased, I am also incredibly proud of the end product that the team was able to create. The insight, hard work and sheer effort that went into this project is a testament to the passion of the individuals who took on the challenge to create a revolutionary site for Grip Limited. Like a parent with a new baby, I feel like I want to show it to everyone so they can see how beautiful it is. I am thrilled to be working with such a talented group. Well done!
Jim Monteath
April 22, 2010 @ 10:29 pm
This new site is hectic, schizophrenic and moves in unexpected ways.
It’s perfect!!
Matt Carter
August 4, 2010 @ 2:46 pm
Just stumbled across your new site and was thoroughly impressed. Great work Grip!