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Big Orange Slide

Tuesday, February 7th, 2012

The social media blocking chart

Strategy
May 18, 2010 by Dave Hamilton

Forrester_Social_Media

Here’s a chart. Nothing new about charts, per se. But this one’s great at laying out the many and recurring steps that are in play when brands embark on a social media strategy.

What I love about this chart is that it looks so awfully busy and congested – just like the social media landscape itself.

Before you wade in, take a long hard look at this and ask yourself some key questions to bolster success:

1. Who’s going to own and shepherd this organic and ongoing commitment
for your brand?

2. Are you properly resourced (the right people, enough time, etc.) to engage
and respond to consumers in a timely (ideally real-time) fashion?

3. Are you ready to give up control?

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