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There has been a lot of talk and gawk about Toronto hosting the G20 and its billion dollar price tag. The Honourable Rob Moore, Minister of State and Peter Van Loan, Minister of International Trade are quoted on the G20 government website as saying:
“The promotion effort for the G8 and G20 will highlight both of Toronto’s main convention centres and the Deerhurst Resort complex in Muskoka, generating worldwide publicity and branding Canada as a world-class tourism and convention destination.”
A convention destination? A tourism photo opportunity? Really? How about the bigger picture of Canada setting the stage for the leaders of today to come up with the vision for the world of tomorrow.
Sounds like a billion dollars worth spending. That’s the thought leadership of a brand in which I’d happily invest my tax dollars. So I say forget about the money; think about the potential of the ideas.
Tweets that mention The real $1-billion branding opportunity « Big Orange Slide -- Topsy.com
June 18, 2010 @ 9:58 am
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