Buying into plotlines
Your brand is your user experience
Merry Amex-mas (Augmented Fun From Down Un)
Where do you stand on SOPA and PIPA?
In a Telegraph article on Monday, English footballer Alan Ball had this to say about teamwork:
“When I was preparing for the World Cup, Alf Ramsey came over to me and asked if I had a dog. I had, and he asked if I threw it a ball or a stick. I knew he was trying to get something out of me so I said ‘a ball’. And then he said does he bring it back to you? ‘Yes, and sometimes he brings it right to my feet.’ ‘That’s what I want you to do for Bobby Charlton,’ Alf said. ‘I want you and Nobby Stiles to bring the ball to his feet.’ He wanted the pair of us to sacrifice ourselves for the team.”
It’s an anecdotal lesson he was laying out for England on the ego-slaying required of its midfielders if they want to win the Cup. But there’s also a lesson here for Marketers and their Agencies. An obvious one, perhaps, but not one that’s easily learned . . . we’d all prefer to be Wayne Rooney!
Late last week we launched a Facebook application to support Budweiser’s Official FIFA World Cup sponsorship. It’s a global app, for a global brand. For Grip, it’s a win on the world stage. It’s our World Cup.
To say that Show Your True Colours was an exercise in teamwork would be an understatement. What began as an idea for an iPhone app from Jeff and Anton got tipped down the line by Colin and Matt who saw it more feasibly as a Facebook property; they, along with Adam, performed a bit of juggling that would see it take on legs beyond Facebook; a square pass to Jason Pearl gave the idea its “look” and what followed was a considerable bit of give and go from our development team: Thomas, Meg, Heung, Richard and Ben H. A spectacular show of collaboration, none of which would have been possible without the coaching efforts of my partner Bob G, Jacki and Shane.
To say that we’re proud of this work? Also an understatement.
Credits:
Art Direction: Jason Pearl, Anton Ratinsky, Colin Craig
Writer: Matt Rogers, Jeff Collins
Flash: Heung Lee
IA: Richard Brenkley
Producer: Thomas Degez/Meg Norton
Tech Direction: Ben Huxley, Jacoub Bondre
Account: Adam Luck, Shane Holmes, Jacki Powell
Developers: Ean Bowman, Dylan Dempsey, Tony Valderrama, Matthew Peckham
Conceptual Development: Jeff Collins, Anton Ratinsky, Adam Luck, Colin Craig, Matt Rogers, Bob Goulart
Miranda Voth
June 1, 2010 @ 10:29 am
Congrats team Grip! Great work.
simon billing
June 2, 2010 @ 9:15 am
The link doesn’t seem to work – would love to see it
Ian Mackenzie
June 2, 2010 @ 9:25 am
Much thanks for the heads up Simon. It’s fixed. It’s also here.
Jacoub Bondre
June 2, 2010 @ 4:11 pm
Well done guys! Thank you.