Because if a campaign that, in our professional judgment, has “bad creative” ends up seeing a huge ROI (for whatever reason)….then the answer could be ‘true’, right?
But of course in the long term, good work/creative trumps all
The Big Orange Slide is the central gathering place for Grip Limited’s unique perspective on the modern marketer’s daily grind. Our contributors are some of Canada's (and Grip’s!) most insightful and enlightened thinkers on Strategy, Design, Digital and Culture. Our big hairy goal? To be the best 5-minutes of your day.
Love Fluevog. Instant brand loyalty there -- the manifesto is right on the bottom of the shoe.
I know friends who have been stomping around toronto in the same Fluevog boots for 15 years. They still look amazing.
It's surprising how long it took for H&M to realize that this was going to backfire on them. Their PR people or Community Managers dropped the ball big time.
dave benton
July 28, 2010 @ 11:48 am
false. if it was a good offer with bad creative you really didn’t earn your fee the client just knew the market.
Jacoub Bondre
July 28, 2010 @ 1:48 pm
False. I rather work with someone nice that has potential and passion, than someone great who is a jerk. :D
Brook Johnston
July 28, 2010 @ 2:32 pm
How do we define ‘results’?
Because if a campaign that, in our professional judgment, has “bad creative” ends up seeing a huge ROI (for whatever reason)….then the answer could be ‘true’, right?
But of course in the long term, good work/creative trumps all
Jim Monteath
July 28, 2010 @ 11:34 pm
Bad results trump all reasonable efforts.