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Big Orange Slide

Sunday, February 5th, 2012

Best of July

August 3, 2010 by Ian Mackenzie

Illustration by Haley FiegeHot marketing posts for a hot summer. For your convenience, a selection of the best of July on Big Orange Slide:


How to get ahead in advertising: Part 2 – Q&A with Harvey Carroll
Grip’s President answers 11 questions on career, client presentations, schmoozing and success.

Photoshop til you drop – by Warren Haas
Are we retouching our brands into oblivion? Haas makes the case for a return to more naturalistic campaign photography.

The death of movie posters – by Jacoub Bondre
The always incendiary Jacoub Bondre on the prevalence of floating head movie posters.

Are we interacting with our interactive media? – by Jacob Karsemeyer
What can interactive advertising learn from toys and video games? Plenty, including the ability to hold users’ attentions over long periods of time.

Remember to smile – by Vlad Dascalu
Three rules for making the most of your advertising internship, with some surprising insights about who might be in the room at your next brainstorm.

Population: You – by Michelle Davey
What makes London, Ontario the de facto testing ground for new brands? Native Londoner Michelle Davey digs in to the data.

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BIG ORANGE SLIDE: © 2010, Grip Limited. All rights reserved. Comments posted on this blog are the individual contributors personal opinions and do not necessarily represent the views of Grip Limited, its vendors, or its clients, nor the contributors respective employers or clients. Complaints, concerns and general hysteria: blogombudsman@griplimited.com