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Big Orange Slide

Sunday, February 5th, 2012

The Internet can wait

August 24, 2010 by Jon Finkelstein

Illustration by Lora LeClair

After accidentally smashing my iPhone 3GS to smithereens on Thursday, I decided to spend last weekend technology free. And by technology free, I really mean Internet free. It was a bold experiment I have tried previously without success. It seems that something always comes up. Work. New iPad. Whatever.

With the sudden absence of my iPhone, I thought THIS was the weekend to do it. I told my wife. She laughed sarcastically, obviously used to my good intentions that never amount to anything.

So Friday at 5:30 p.m. I shut off. Shut down. Disconnected. Radio silence.

By 5:31 p.m. I was already suffering withdrawal. What was going on out there? Gawd, I wanted to check Twitter. Facebook. I wanted to log on to Beejive. What if a B-list celebrity died? Is there some new viral thing everyone is laughing about? I wouldn’t find out until Monday!!!

“Hello. My name is Jon Finkelstein and I am an iDouche.”

It was crazy hard. But I was determined NOT to connect with anything digital/screen based for two whole days. My laptop was there, deadly black. My iPhone was in the drawer, tempting me. Every moment of silence, every second I wasn’t doing something else, my mind wandered to Facebook, email, etc. On more than one occasion I reached into my pocket for my phone only to find it empty. I have become a serious multi-tasker. Never satisfied doing one thing at a time, never fully enjoying each moment. I think this is wrong.

When I went out to the park with my kids, I found myself looking at the other dads, head down, thumbs-a-typing as their children called for their attention. I am (usually) one of those guys. I noticed couples doing the same thing at restaurants, favouring the screen over the face across the table. WTF?

During my unplugged weekend I learned some things.

1. I am not that important.
2. If people really need to contact me, they have my phone number.
3. By disconnecting, I allowed myself the opportunity to recharge a little more than I usually do. Which, in a way, made me more energetic on Monday.
4. B-list celebs don’t usually overdose on the weekend.

To say that advertising is a busy industry is putting it mildly. It’s fast. It’s service-oriented. And in order to succeed you have to work hard. Really hard. But in the process of developing my career, I think I have lost some of my ability to turn off and focus outside of the business. And I think that’s a loss. But is it lost forever?

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