Food for thought: The spy who sold out
Forgiving a pretty face
Facebook to agencies: how will people share your story?
Is “The Pitch” an accurate reflection of our industry?
What are they on about now?
People love lists. From the Ten Commandments to the inspired hilarity of McSweeneys, lists unite random elements into something that feels cohesive, organized, and harmonious – words that don’t often characterize the day-to-day of the ad industry.
And what a day-to-day it is. We are consumed by our trade. We talk about it, blog about it, criticize and poeticize it. When it comes to what people in advertising think about advertising – well, there is no shortage of material there.
Over the next few weeks, The Big Orange Slide will be cataloguing 101 Thoughts on Advertising, a collection of musings from the hard-working folks here at Grip Limited. This list will be published anonymously, out of the order of submission, and without an eye to drawing grand conclusions.
We hope that at the end of it, Grip will have a document as diverse and tangential as the industry we belong to.
And now, we begin.
Advertising is:
1) a reflection of our country’s economic health. If you see a lot of it, we’re doing well.
2) no longer about talking at people, but with them.
3) why I have all these grey hairs.
4) all fun and games until someone cries.
5) about problem solving.
6) something that, when done well, can deliver value to both the brand and the consumer.
7) one of the most hotly contested and passionately defended careers out there.
8) only as good as the insight that drives it.
9) at its best, equal parts creativity and science.
10) a lot like “Mad Men.”
11) nothing like “Mad Men.”
Adam Gordon
October 22, 2010 @ 11:51 am
A stress reliever. And a main cause of stress.
Dondy Razon
October 22, 2010 @ 12:05 pm
What could be. Client thinks it oughta be. Agencies push to what it should be. Consumers don’t care what it is…
Dondy Razon
October 22, 2010 @ 12:08 pm
Oops! Forgot “it”
What it could be. Client thinks it oughta be. Agencies push to what it should be. Consumers don’t care what it is…
Dondy Razon
October 26, 2010 @ 10:24 am
In hopes of starting a healthy discussion around this post I have a few thoughts, comments and questions that I would like to jot down.
Firstly, (weird word but I digress) to really talk about what something is, lets start from the beginning, we should take a small trip back in the day. When there was no advertising as we know it today! What did they do? What made it necessary? When did it start getting slimy?
I bet it went a little something like this…
Dude1: Hey Dude2 look I made a wheel out of this rock! So now we can roll our shit around instead of carrying or dragging them!
Dude2: Cool! Make me one too.
Dude1: Ok but you have to do my hunting for me for a month.
Dude2: Deal!
Dude3: I can’t help overhear but I can prolly make you a better one from wood and you can just hunt for me for a week…
Dude2: Hmm let me think about it…
Dude1: Dude3 thats my idea.
Dude3: Yes but I made it better!
Anyone want to continue this or comment or correct me?
Curtis Westman
October 26, 2010 @ 5:39 pm
Dude1 would sue the loincloth off of Dude3 for patent infringement and Dude4 would get rich by representing him in court.
Dude2 would make a primitive version of the wheel at home out of dung and think pretty highly of himself until it would collapse under the weight of a wooly mammoth carcass and he would be crushed to death in what primordial news reports would call “a dire warning of our bleak and troublesome dependency on technology.”