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Big Orange Slide

Friday, November 28th, 2014

Grip Ltd. presents: 101 Thoughts on Advertising: Part 2

November 2, 2010 by Big Orange Slide

Illustration by Brian RossTwo weeks ago the Big Orange Slide introduced a new series of collected thoughts on advertising, culled from the pulsating brains at Grip Limited.

And now, the series continues.

Advertising is:

12) a product of liquor and guessing.

13) going to drive innovation, not the other way around.

14) soul destroying and intensely gratifying – often in the same day.

15) strangely dependent on focus groups despite thousands of Facebook fans who offer their opinions for free.

16) to retail what a grease-paint moustache is to Groucho Marx.

17) more difficult than it looks from the outside in.

18) a craft, not an art.

19) an industry made up of mostly great people – but a few too many assholes.

20) way more fun than actually working for a living.

21) its own big idea.

7 Comments on "Grip Ltd. presents: 101 Thoughts on Advertising: Part 2"

  • Tweets that mention Grip Ltd. presents: 101 Thoughts on Advertising: Part 2 -- Topsy.com
    November 2, 2010 @ 10:24 am

    [...] This post was mentioned on Twitter by Advergirling and miranda, Grip Limited. Grip Limited said: Grip Ltd. presents: 101 Thoughts on Advertising: Part 2 http://bit.ly/boJchs [...]

  • Ian Mackenzie
    November 2, 2010 @ 2:15 pm

    “Advertising is to retail what a grease-paint moustache is to Groucho Marx.”

    EXACTLY!!

  • Leilah Ambrose
    November 2, 2010 @ 2:33 pm

    I think #18 is only somewhat correct.

    A craft involved some sort of hands-on skill that gets applied professionally. Art is about arranging visual or hypothetical symbols to create meaning. I’d argue that advertising does both.

    Like a craft, it’s a skill set that is learned through time and application. The initial way we approach problems is typically the same.

    On the other hand, we solve the problem through a strategic combination of visuals and language designed to manufacture feeling and promote discussion. Which is the realm of art.

    We are an admixture of art and craft.
    Get it. Admixture?
    Heh.

    …..heh.

  • Sara Vinten
    November 2, 2010 @ 2:38 pm

    Advertising is a conversation :)

  • Brook Johnston
    November 2, 2010 @ 7:54 pm

    …..is one of the few crossroads where hippies and suits meet up to make cool crap.

  • Dave
    November 2, 2010 @ 9:57 pm

    The last, legal unfair business advantage.

  • Wes Dean
    November 4, 2010 @ 12:22 pm

    Turning consumer wants into perceived needs.

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