Food for thought: The spy who sold out
Forgiving a pretty face
Facebook to agencies: how will people share your story?
Is “The Pitch” an accurate reflection of our industry?
Two weeks ago the Big Orange Slide introduced a new series of collected thoughts on advertising, culled from the pulsating brains at Grip Limited.
And now, the series continues.
Advertising is:
12) a product of liquor and guessing.
13) going to drive innovation, not the other way around.
14) soul destroying and intensely gratifying – often in the same day.
15) strangely dependent on focus groups despite thousands of Facebook fans who offer their opinions for free.
16) to retail what a grease-paint moustache is to Groucho Marx.
17) more difficult than it looks from the outside in.
18) a craft, not an art.
19) an industry made up of mostly great people – but a few too many assholes.
20) way more fun than actually working for a living.
21) its own big idea.
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November 2, 2010 @ 10:24 am
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Ian Mackenzie
November 2, 2010 @ 2:15 pm
“Advertising is to retail what a grease-paint moustache is to Groucho Marx.”
EXACTLY!!
Leilah Ambrose
November 2, 2010 @ 2:33 pm
I think #18 is only somewhat correct.
A craft involved some sort of hands-on skill that gets applied professionally. Art is about arranging visual or hypothetical symbols to create meaning. I’d argue that advertising does both.
Like a craft, it’s a skill set that is learned through time and application. The initial way we approach problems is typically the same.
On the other hand, we solve the problem through a strategic combination of visuals and language designed to manufacture feeling and promote discussion. Which is the realm of art.
We are an admixture of art and craft.
Get it. Admixture?
Heh.
…..heh.
Sara Vinten
November 2, 2010 @ 2:38 pm
Advertising is a conversation :)
Brook Johnston
November 2, 2010 @ 7:54 pm
…..is one of the few crossroads where hippies and suits meet up to make cool crap.
Dave
November 2, 2010 @ 9:57 pm
The last, legal unfair business advantage.
Wes Dean
November 4, 2010 @ 12:22 pm
Turning consumer wants into perceived needs.