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Big Orange Slide

Friday, September 19th, 2014

Grip Ltd. presents: 101 Thoughts on Advertising: Part 2

November 2, 2010 by Big Orange Slide

Illustration by Brian RossTwo weeks ago the Big Orange Slide introduced a new series of collected thoughts on advertising, culled from the pulsating brains at Grip Limited.

And now, the series continues.

Advertising is:

12) a product of liquor and guessing.

13) going to drive innovation, not the other way around.

14) soul destroying and intensely gratifying – often in the same day.

15) strangely dependent on focus groups despite thousands of Facebook fans who offer their opinions for free.

16) to retail what a grease-paint moustache is to Groucho Marx.

17) more difficult than it looks from the outside in.

18) a craft, not an art.

19) an industry made up of mostly great people – but a few too many assholes.

20) way more fun than actually working for a living.

21) its own big idea.

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