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Big Orange Slide

Friday, April 18th, 2014

Grip Ltd presents: 101 Thoughts on Advertising: Part 4

December 9, 2010 by Big Orange Slide

Illustration by Brian Ross

We have reached the fourth installment of our ongoing series of mess o’ thoughts on advertising. And the cosmic dance…goes on. This week, Grip suspects that

Advertising is:

32) pop art with a purpose.

33) the sum total of ads + vertising.

34) best when included in the manufacturing process.

35) worst when it accepts any lowest common denominator.

36) the evolution of word-of-mouth.

37) evidence of the false dichotomy between art and science.

38) typically the product of someone starting a sentence with “what if…”.

39) about turning emotion into business.

40) love/hate. And then hate/love..

41) at its best, a threat to the art world – and its worst, a threat to public intelligence.

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