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Big Orange Slide

Sunday, May 19th, 2013

Grip Ltd. presents: 101 thoughts on advertising: Part 6

Rant
April 11, 2011 by Big Orange Slide

Illustration by Brian Ross

Spring’s damp air full of life makes us eager to share some new-growth thoughts on our industry. Today, there are some at Grip who believe that

Advertising is:

42) the art of attraction.
43) only as valuable at the story that drives it.
*44) “a tax you pay for being unremarkable”
45) a minotaur’s labyrinth, relying on “like”s as navigation.
46) expensive to make, and even more expensive to ignore.
47) a sticky pudding of listening, ignoring, believing and disbelieving.
48) zeitgeist.
49) about superceding the obvious.
50) one of those rare careers where eating sandwiches that were ordered for a meeting 5 hours ago is not only condoned – it’s encouraged.
51) what I do. But perhaps not who I am.
(*actually paraphrased from Robert Stephens, founder of Geek Squad.)

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