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Big Orange Slide

Sunday, April 26th, 2015

Grip Ltd. presents: 101 thoughts on advertising: Part 8

November 14, 2011 by Big Orange Slide

Illustration by Brian Ross

November is the month of award show festivication. With this in mind, we revisit our ongoing series of off-the-cuff Thoughts on Advertising, this week discovering that

Advertising is:

62) “a whole galaxy of multi-colored uppers, downers, screamers, laughers…” (with apologies to Hunter S. Thompson).
63) going to be a useless skill set in the event of a zombie apocalypse.
64) at its best when it gleefully rejects trends.
65) at the mercy of a brand’s customer service experience.
66) more powerful when you can’t tell that it’s advertising.
67) about “charm and enthrall.”
68) winner take all.
69) storytelling with an agenda.
70) too often about chasing the market, where it should be about chasing invention.
71) in a place where it requires complex solutions to tap into the same, simple insights.

2 Comments on "Grip Ltd. presents: 101 thoughts on advertising: Part 8"

  • Jean
    November 15, 2011 @ 1:08 pm

    Wise words of wisdom. #70 is TOO true. Humans are an inventive species and, unfortunately, we have lost our innovative edge. Great read.

  • Evan Thoreau
    November 17, 2011 @ 7:11 am

    Advertising is… storytelling with an agenda.

    Simple. Fitting. And makes us advertisers feel more creative than we probably are. :)

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