The Big Orange Slide marched brazenly into its terrible twos this year, leaving a trail of thoughtful commentary in its wake. We cross into 2012 with new content formats (of the video and infographic type) and provocative guest posts (by the likes of R Blank and Luke Sullivan.) Hopefully you’ve enjoyed reading our posts as much as we’ve enjoyed producing them.
If there’s anything you would like to see more of in the coming year, we’d like to hear it. At the very least, we’ll nod and smile, secretly pretending that we had been thinking of doing them all along.
So in no particular order, we present to you some of our notable posts of 2011.
[VIDEO] What makes a good brief? – by Jon Finkelstein
March 19, 2011
The Slide’s first video post explores some reflections on what makes a great briefing. A post that gained us 85 trolls and some otherwise great comments.
Are award shows dead? Or am I, after writing this? -by Dave Crichton
June 23, 2011
One of Grip’s founding partners provides a provocative counterpoint to the award show circuit.
Luke Sullivan on Self-publishing – Guest post by Luke Sullivan
September 12, 2011
The author of the classic “Hey Whipple” shares some insights into his experiences with self-publishing his newest book.
Getting schooled on School – by Julia Morra
September 7, 2011
Julia started out her year as an intern, and rounds it out as an Art Director. Here, she offers advice to those heading into Ad school.
[INFOGRAPHIC] The Anatomy of an Agency - by Trevor Gourley & Julia Morra
October 24, 2011
Recently listed as #4 on Taxi Design’s “Top 10 Most Popular Infographics of 2011,” this piece is a cheeky – and eerily accurate? – depiction of the “species” that make up an agency.
Brand new narratives – by Joel Derksen
October 18, 2011
A stirring call-to-arms on the importance of telling a proper brand story.
iMemoriam – by Leilah Ambrose
October 6, 2011
Steve Jobs is dead. Long live the Apple generation.
Why “brand?” – by Ken Easson
November 9, 2011
Do we dare reassess the relevance of the term “branding”? We do!