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Big Orange Slide

Thursday, February 23rd, 2012

Merry Amex-mas (Augmented Fun From Down Un)

Digital
December 21, 2011 by Dave Hamilton

Illustration by Colin Craig

Here’s a nice little present from American Express in Australia. Every American Express cardholder was sent a “Talking Tag” which they could include with any of their gifts. Cleverly, the tag directs them to a site for an augmented reality experience customized (somewhat) just for them.

Using your webcam to scan the card, lips appear telling whether the gift’s recipient has been naughty or nice. Choosing from eight different voices ranging from a surly “scot” to “nanna,” they will get a gift message that’s sure to conjure a smile.

Interested in downloading your own set of tags? You can choose and print them out here.

Full disclosure, the interface is a little slow, the messages a little uninspired and the voice stereotypes a bit tired. But hey, it’s Christmas.

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