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Big Orange Slide

Sunday, November 23rd, 2014

Creation-ism

August 27, 2012 by Warren Haas

Illustration by Eric Neal

The end of summer signals crunch time, and things are pretty busy around here. Prime indication: this is the first post on the Big Orange Slide in about 3 weeks. People claim they don’t have the capacity for blog posts. I’m sure it’s not that we don’t want to, but time has a tendency to slip away.

I’m drawing a line in the sand, and taking the time to write a post for the blog. Yes, I have other things to do, deadlines to meet, and a very messy desk to organize. But finding a different creative outlet seems even more imperative when you’re swamped. Every member of an agency needs to log hours on client work. But what about the imperative to log hours on projects of their own?

Don’t get me wrong, clients pay the bills. But often the appeal of working at certain agencies is that they have an atmosphere of creation. They don’t just make great TV spots and engrossing apps, they encourage employees to look for and create their own opportunities to be creative. It doesn’t have to be an idea for an ad, it doesn’t even necessarily have to be for a client. Maybe it is helping to craft their agency blog. Maybe it’s nothing more than sending a funny or interesting all-staff email. Or maybe it’s creating something completely different. These projects make it exciting to come to work on Mondays. They unite the creative spirit of an agency’s people. They make outsiders think “that’s the kind of place I’d love to work.”

Whatever it is, it’s important to treat those opportunities with equal diligence. Anyone who’s worked in advertising for even a handful of years knows that not every project will be One Show material. There will be templated eblasts. There will be price point banners. There will be display ads. But let’s not forget that the spirit of the agency itself is a project. It’s up to you to find new ways to let your creativity run wild. How? One might say you need to get creative.

An agency’s culture of making is as much a part of its lifeblood as client work. Once you find those outlets for your creative energy, you might remember why you wanted to be part of a creative industry in the first place.

1 Comment on "Creation-ism"

  • Jon Finkelstein
    August 27, 2012 @ 3:45 pm

    Great. Mark it zero, Smokey.

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