Jobs, Bernbach and McLuhan walk into a cafe…

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Friday, May 24th, 2013

Jobs, Bernbach and McLuhan walk into a cafe…

Culture

August 30, 2012 by Leilah Ambrose

Looking for a hyper-intellectual hypothetical conversation to roundhouse kick your day into gear? Of course you are!

This Fast Company article puts ad legend Bill Bernbach, Apple CEO Steve Jobs and cultural philosopher Marshall McLuhan into a room together. To, y’know, kvetch.

At one point, Bernbach remarks that: “Advertising above all speaks to the unchanging core of what makes us human, and the work I see these days seems to assume that everyone has changed. It seems more desperately cool than insightfully accurate in the way it identifies the consumer.”

Do you agree?

Read the whole thing at Fast Co.Create.

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