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Big Orange Slide

Sunday, April 19th, 2015

When looking at a Creative Director, is the ability to mentor as important as the ability to produce?

August 29, 2012 by Big Orange Slide


5 Comments on "When looking at a Creative Director, is the ability to mentor as important as the ability to produce?"

  • Dave
    August 29, 2012 @ 2:42 pm

    Your forgot ability to drink. All the greats could really sink a few at lunch.

  • Jim Monteath
    August 29, 2012 @ 11:30 pm

    The ability to sell is also vital.

  • Brook Johnston
    August 30, 2012 @ 9:44 am

    No. Because if they can’t produce great work, how will they teach others to do so?

  • Leilah Ambrose
    August 30, 2012 @ 11:23 am

    @Brook it’s not presupposing that mentorship is more important than the ability to produce. It’s asking whether the ability – or inclination – to provide close mentorship & growth is as much a table stake.

    I’d say it is. I think that the term “director” in any case should imply an ability to guide and educate. The longtail of a department is as much a part of a Creative Director’s legacy as current work.

  • Jon Tarbuck
    October 1, 2012 @ 8:43 am

    Haven’t met many creative directors who can produce great work, inspire and sell. But since the creative director can’t produce all of an agency’s work by him or her self, the ability to provide direction is vital – and has a huge impact on the creative efficiency of an agency.

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