Strategy What is an insight?

Illustrator: Ihar Turtsou
We work in an industry laced with buzzwords [...]

Design Forgiving a pretty face

In the late spirit of Valentine’s day, I’ve been thinking [...]

Digital Responsivenessicity

Illustrator: Bailey Bremmers (Design Apprentice)
A few years ago it [...]

Culture #GripLabLive – Elias Theodorou

Grip Associate Partner and MMA fan Ben Weinberg sat down [...]


Big Orange Slide

Tuesday, April 28th, 2015

Reflections on culture

September 27, 2012 by Harvey Carroll

Illustration by Hiten Patel

ed. note:  Look up. Waay up. You see that devastatingly hip new logo sitting snugly in our masthead? Well, that’s just one of several exciting agenda items that abound as Grip kicks off its 10th anniversary celebrations. In the next few weeks, we’ll be posting musings from our partners on some of their most memorable moments, or what they’ve learned along the way. We’ll begin with a post from Grip’s president, Harvey Carroll.

I have had the good fortune of being involved with Grip since its inception ten years ago. For the first six years I was a client and for the past four years, I have been a partner at Grip.

When asked about my most memorable moments, I considered some of our big wins in the past four years. There were clients we won through pitches (YUM!, CGA, Johnson & Johnson and Expedia), and clients we won without pitches (Dare, Royal Agricultural Winter Fair, and Stella Artois global digital). Naturally, other great moments occurred while working alongside our clients to achieve some truly outstanding results.

But as great as these wins are, they aren’t what truly makes me most proud of Grip. It is the things that happen day to day that are the most memorable to me.

Grip has a culture I count myself fortunate to be part of. There is a mindset that I have not seen previously in my career – at least not to the same extent. It’s hard to articulate, but seems to nest between people wanting to do what is best for their clients, each other and ultimately for the company. They don’t do it because it is expected or required. People here will go out of their way to help others succeed in a way I have never witnessed before.

Here, you routinely see people step up to a project outside their scope. You see others similarly motivated to help out. And I’m not even talking social or party planning stuff alone; in one case, a whole group jumped on the chance to develop an entire education and mentorship program. There’s a desire to grow, or to help support growth. People often evolve their current role into something else they feel passion for. Receptionists have become account people and producers. Our photo retoucher became an in-house photographer. An IT guy became an editor.

There are instances where people have taken on entirely new service offerings: developing in-house e-mail deployment, 3D modeling and rendering and community management and engagement groups. These endeavors were each nurtured by other Grippers, excited to grow an opportunity even though it wasn’t “their job.”

When I think what is most memorable to me in the past four years, it really is how entrepreneurial and benevolent behaviour can lead to incredible outcomes. It’s a testament to what is possible when unique culture meets unbelievable talents. I am so proud to be a part of this company and I can’t wait to see what lies ahead in the next ten years.

2 Comments on "Reflections on culture"

  • Kyle Shay
    October 15, 2012 @ 4:29 pm

    I hear that IT guy that became an editor did well… congrats on 10 years guys!

  • Harvey Carroll
    October 15, 2012 @ 4:45 pm

    Very well if I recall correctly!

Sorry, the comment form is closed at this time.