From a technical perspective the hashtag has no place on Facebook. Hashtag use on Twitter categorizes content and identifies keywords. Their system was built to measure and sort content based on hashtags. The argument of whether or not the use of hashtags outside of Twitter benefit or dilute conversation is another one altogether. From a technical perspective you don’t gain any more insight from using hashtags on Facebook. Content-wise, they are what they are. Based on page demographic it might work to toss them into conversation.
I stop reading updates with hashtags on Facebook. They are not meant for Facebook and seriously? In my opinion you look ignorant when you use them where they’re not needed. No, your post isn’t instantly “cool” if you throw some random #hashtags in.
Yes, they do serve to categorize content on Twitter. Use them there.
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