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Big Orange Slide

Sunday, April 19th, 2015

Why your Facebook brand page is failing

October 15, 2012 by Patrick Tomasso

Illustration by Michael Corpuz

11 Comments on "Why your Facebook brand page is failing"

  • Leigh
    October 15, 2012 @ 11:30 am

    alright now, the using hashtags in status update comment has gone too far.

    I want to see the proof on that one.


  • Patrick Tomasso
    October 15, 2012 @ 12:00 pm


  • dom
    October 15, 2012 @ 12:27 pm

    Not true. They do a lot on Facebook. They have become a way to explain the tone of the status.

    #thiswasaseriouspost #iamasocialguru #istillhatethemthough

  • Patrick Tomasso
    October 15, 2012 @ 1:06 pm

    Hashtags are a technical way to follow a conversation not a way to indicate the meaning or tone of one.

    I would hope people strive to indicate the meaning of their post through proper communication and not be lazy by adding a hashtag.

    To each their own – My main argument is that brand should not do this, to me it indicates a lack of understanding Facebook.

  • Leigh
    October 15, 2012 @ 8:50 pm


  • Patrick Tomasso
    October 15, 2012 @ 8:53 pm

    The internet never lies and Google always proves me right.

  • Leigh
    October 15, 2012 @ 8:59 pm

    I clearly stand corrected. If @rkaot says it, it must be true.

  • Curtis Westman
    October 15, 2012 @ 9:05 pm

    Using hashtags in Facebook posts is a way of telling a joke, that’s true. It’s not just a particularly funny way of telling a joke.

  • Josie
    October 25, 2012 @ 11:34 am

    Hashtags are actually proving to be valuable on Facebook. They are beginning to have a positive effect on search. Plus, hashtags can be fun, no? #donthatethehashtag

  • Rob
    October 29, 2012 @ 12:12 pm

    From a technical perspective the hashtag has no place on Facebook. Hashtag use on Twitter categorizes content and identifies keywords. Their system was built to measure and sort content based on hashtags. The argument of whether or not the use of hashtags outside of Twitter benefit or dilute conversation is another one altogether. From a technical perspective you don’t gain any more insight from using hashtags on Facebook. Content-wise, they are what they are. Based on page demographic it might work to toss them into conversation.

  • Marti Miller Hall (@Tofu_Mom)
    November 20, 2012 @ 10:11 pm

    I stop reading updates with hashtags on Facebook. They are not meant for Facebook and seriously? In my opinion you look ignorant when you use them where they’re not needed. No, your post isn’t instantly “cool” if you throw some random #hashtags in.
    Yes, they do serve to categorize content on Twitter. Use them there.

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