Dave Hamilton « Big Orange Slide

Goodby’s cab test (part 2)

Last week I promised to hail a cab and take [...]

What brand do you think is most in need of a makeover and why?

When blogs die

Some recent comings and goings in the world of marketing [...]

Wall of Same

Wednesday, March 10th, 2010

At Large

Dave Hamilton

Dave is an accomplished copywriter and creative director with more than a decade of experience. A penchant for strategy development and passion for storytelling have earned him the pleasure of launching or positioning brands on behalf of: Anheuser-Busch, Frito-Lay, Honda, The Coca Cola Company, IKEA, Sony, Harry Rosen Menswear, Reebok, Rogers-Yahoo!, Hershey, and possibly a couple of others he’s forgotten to brag about here. He looks forward to ranting and raving about whatever catches his fancy until someone asks him to stop.

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on Wall of Same
Thom Antonio said
Should this be renamed the 'Wall of Shame'?

on Goodby’s cab test (part 2)
Thom Antonio said
Ahh yes... another example of the promise of advertising not matching the deliverable of the goods. One of the challenges our industry faces is how we help our clients get better at the tangible end of their business. We can always create more and better ads but if it never aligns to the product they are selling then we'll continue to lose the trust of consumers who will eventually never believe a word we say. That Bell spot was mentioned to me during the Olympics a couple of times and seemed to be winning favour with an older demographic, specifically, my mother. Not sure if Bell realizes that their target may have been missed.

on Are you reaching the world’s largest consumer group?
Saluting your largest market in the world | BizDharma.com said
[...] to a survey Women have 85% share in consumer brand purchase decisions. This includes homes, foods, cars and bank [...]