The iPhad
05 Feb 2010
Jacoub Bondre
Jacoub Bondre is Director of Production at Grip Limited.
Posts by Jacoub Bondre
Finding Forrester
Everybody loves a good Forrester Research study. But who’s got [...]
What brand do you think is most in need of a makeover and why?
When blogs die
Some recent comings and goings in the world of marketing [...]
Wall of Same
Thursday, March 11th, 2010
-
Full Feed
Strategy Feed
Design Feed
Digital Feed
Culture Feed
Grip Website
Contact Us
Drop us a line
StrategySteve RhindDesignPatrick RobinsonDigitalMatt RogersCultureDave HamiltonEditorIan MackenzieIllustratorsColin Craig
Haley Fiege
Brian Ross
James Ayres 
The Big Orange Slide is the central gathering place for Grip Limited’s unique perspective on the modern marketer’s daily grind. Our contributors are some of Canada's (and Grip’s!) most insightful and enlightened thinkers on Strategy, Design, Digital and Culture. Our big hairy goal? To be the best 5-minutes of your day.
Grip interviews
Grip news
Publications
The Blogs We Like
- 15 ideas
- Ads of the World
- Advertising Age – Small agency
- Advertising Lab
- Applied Arts Wire
- Banner blog
- Canadian Marketing Blog
- Church of the customer
- Copyranter
- DimBulb
- Driving it home (Globe and Mail)
- Future Lab
- Jalopnik
- Logic + Emotion
- Makin' Ads
- Mashable
- NextAutos
- NotCot
- One Degree
- Seth's Blog
- The Ad Contrarian
- The Design Blog
- Three Minds
- Twist Image
The Grip Perspective (PDFs)
on Goodby’s cab test (part 2)Umar Ghumman saidAs long as brands are shouting their messages on consumers, not realizing the behavioral changes, and not providing something that is useful and valuable - I think this would continue to happen. And as Thom said, we have quite a task ahead of us. As for Bell, I think they are confused. They try to walk the "one size fits all" strategy line but usually fall off.on Goodby’s cab test (part 2)Stuart Thursby saidI'm always curious to see what people think of advertising, or why they like a certain ad. In turn, I'm also curious to hear how creatives tell people what they do to the "laity". Break things down and ask "why" enough and you'll get to the core message, and it will quickly become clear whether it's getting through or not. As Thom said, Bell seems to be — at least in his small segment — appealing to an older demographic. Not exactly the hip, twenty-something demo they were evidently targeting, but a measure of success nonetheless. I guess the real measure will come if corporations and advertisers tweak campaigns as they go to resonate more with a market segment that's reacting, rather than continually attempting to force it down an ideal market's throat. Everyone wants to target the twentysomethings, but if it's consistently resonating the best with the older crew, would it be wise to shift gears long term?on Wall of SameThom Antonio saidShould this be renamed the 'Wall of Shame'?