Natalie Skaff is a student of Centennial College's Account Management program.
Social Media may be the new marketing darling, but as we often stress within our walls, it has to be grounded in the basics of advertising. What are you selling, who are you selling it to, and what is the simplest and most compelling way to tell them. As Mr. Freeman said in referencing his spots, “We’re talking in a language that everyone can understand.”
Tuesday, June 18th, 2013