Is this ad target savvy?

Ed. note: though the ad is basically the same, this [...]

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Why Orange?

Many people (ok, some people) (ok, some ART DIRECTOR people) [...]

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The New Magazine?

In the four months since its release, the [...]

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Things I have learned on this blog so far

Good news for the Grip blog and its readers: We [...]

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Big Orange Slide

Tuesday, September 7th, 2010

Strategy

Steve Rhind

Steve is an experienced marketer with a background working on automotive brands. In addition to his practical experience, he recently completed an MBA from the Richard Ivey School of Business where he learned and confirmed that Global Marketing is as inspiring as it is motivating. Over the years, he has also learned that “strategy” is just a fancy word for “plan” and that developing and implementing effective marketing plans is where his professional passion lies.

Posts by Steve Rhind

Hitching your brand to a star: part two

04 Dec 2009

Turning bad parking into good PR

03 Nov 2009

Hitching your brand to a star

23 Oct 2009

Keep it stupid simple

05 Oct 2009

It’s not easy being green . . .

28 Sep 2009

Rethinking “Reinvention”

18 Sep 2009