Comments for Big Orange Slide

Comment on Is “The Pitch” an accurate reflection of our industry? by Noah Msigwa

Noah Msigwa — Thu, 24 May 2012 00:29:12 +0000

I can’t blame AMC and the show’s producers to want to create good or decent tv. They’ve set the bar high with their other shows and want more competition for season 2 if we are able to see more examples of entertainment that we enjoy.

Comment on What is “good enough”? by elizabeth b.

elizabeth b. — Tue, 22 May 2012 13:23:58 +0000

im an avid follower of the blog and love the thought-provoking questions you folks put up.

p.s- next time you’re in bangladesh, shoot me an email!

Comment on Is “The Pitch” an accurate reflection of our industry? by Jonathan Patterson

Jonathan Patterson — Tue, 15 May 2012 17:41:14 +0000

It’s only accurate up to a point. As @Trev and @Warren noted, the show is first about entertainment and second about depicting the industry.

As an entertainment source, I like it.

Comment on Is “The Pitch” an accurate reflection of our industry? by Jordan

Jordan — Tue, 15 May 2012 17:27:08 +0000

It’s more realistic than Mad Men. I’m pretty sure a legitimately ‘accurate’ portrayal of our industry would be so boring, or confusing that no one would watch the show.

Seems like they’re trying to make it more about relationships and ideas.

Comment on Is “The Pitch” an accurate reflection of our industry? by Alan Quarry

Alan Quarry — Tue, 15 May 2012 16:01:09 +0000

Since ‘The Pitch’ seems to be in the reality television genre, it goes without saying that there is very little reality actually appearing on the screen. The show’s producers and editors are charged with determining what makes ‘good tv’ for the audience. These episodes are about entertainment, they are not documentaries.

In the same way ‘The Celebrity Apprentice’ accurately portrays corporate recruitment and ‘The Bachelorette’ reflects the pursuit of true love- ‘The Pitch’ is a credible, inside peek at our business.

Frankly it is embarrassment. So, my answer is ‘NO’.

Comment on Is “The Pitch” an accurate reflection of our industry? by Warren Haas

Warren Haas — Tue, 15 May 2012 16:00:00 +0000

And do the writers on the show make typos in their blog comments? If so, it’s accurate.

Comment on Is “The Pitch” an accurate reflection of our industry? by Warren Haas

Warren Haas — Tue, 15 May 2012 15:58:50 +0000

I agree with Trev, and I’d also add that because this show is airing in the wake of MAD MEN’s success, viewers might also be looking to see “Who’s the Don Draper?”, “Who’s the Peggy?”, or “Who’s the Pete Campbell?” I wouldn’t be surprised if AMC is purposefully trying to draw out parallels like that out.

Comment on Is “The Pitch” an accurate reflection of our industry? by Trev Gourley

Trev Gourley — Tue, 15 May 2012 15:55:05 +0000

A lot of the people on The Pitch are edited into archetypes: the doe-eyed junior, the ruthless autocrat, the waning industry legend. It’s my experience that people in this industry are rarely so one-dimensional, or polar. AMC needs to create drama in what is otherwise a pretty banal show, so they manufacture characters that are pretty difficult to find in the real ad world.

Comment on Is this ad effective? by Andrew

Andrew — Tue, 15 May 2012 13:50:20 +0000

Meh! There are too many faux-rage videos on the net to make this one stand out or be believable.

Comment on Food for thought: Fear managing is the new fear mongering by Andrew

Andrew — Sat, 12 May 2012 13:21:49 +0000

Social media still follows the basic of the “First Adopters” cycle or Diffusion of Innovation – http://upload.wikimedia.org/wikipedia/en/4/45/DiffusionOfInnovation.png.

The first adopters and the FOMO needs to be organic, you cannot accelerate the process or the brand will be perceived as being manipulative. Finding and appealing to first adopters is the tricky part of expanding the brand experience online and via social media.