Comments for Big Orange Slide

Comment on Wall of Same by Thom Antonio

Thom Antonio — Tue, 09 Mar 2010 14:47:25 +0000

Should this be renamed the ‘Wall of Shame’?

Comment on Goodby’s cab test (part 2) by Thom Antonio

Thom Antonio — Tue, 09 Mar 2010 14:45:59 +0000

Ahh yes… another example of the promise of advertising not matching the deliverable of the goods. One of the challenges our industry faces is how we help our clients get better at the tangible end of their business. We can always create more and better ads but if it never aligns to the product they are selling then we’ll continue to lose the trust of consumers who will eventually never believe a word we say.

That Bell spot was mentioned to me during the Olympics a couple of times and seemed to be winning favour with an older demographic, specifically, my mother. Not sure if Bell realizes that their target may have been missed.

Comment on Are you reaching the world’s largest consumer group? by Saluting your largest market in the world | BizDharma.com

Saluting your largest market in the world | BizDharma.com — Mon, 08 Mar 2010 19:20:10 +0000

[...] to a survey Women have 85% share in consumer brand purchase decisions. This includes homes, foods, cars and bank [...]

Comment on The iPhad by Apple sets launch date for iPhad… er, iPad | BeginRant.com

Apple sets launch date for iPhad… er, iPad | BeginRant.com — Mon, 08 Mar 2010 15:03:32 +0000

[...] Apple will be in a very good position to be a market leader in tablets. So while today it may have technical deficiencies, Apple can start to learn about usability (as a colleague pointed out, typing on this device while, [...]

Comment on The death of business books, blogs and articles by Jim Monteath

Jim Monteath — Sat, 06 Mar 2010 15:57:06 +0000

Bite me.

Comment on The death of business books, blogs and articles by David Chiavegato

David Chiavegato — Sat, 06 Mar 2010 12:06:31 +0000

Jim, I find your “people like a fight” statement to not only be ill-conceived but borderline offensive. Do you actually believe that people will take extreme positions and use inflamatory language just to get attention? What kind of sick, perverted twisted, immoral, unethical thought process would lead you to this type of conclusion?

Comment on When blogs die by Jim Monteath

Jim Monteath — Sat, 06 Mar 2010 05:21:24 +0000

You are absolutely right Dave. If the population being sampled was all 1,000 known on-line statistics writers, the results would be 100% accurate. Then you’d know for certain that all 1,000 on-line statistics writers don’t trust on-line statistics.

Wait a second…

PS: The real “Jim Monteath” became tedious, so we replaced him with rejected fortune cookie messages written by a disgruntled ex-employee. Not much improvement yet.

Comment on The death of business books, blogs and articles by Jim Monteath

Jim Monteath — Sat, 06 Mar 2010 04:58:12 +0000

I agree with David that sensationalistic, binary, melodramatic, win-lose “it’s the death of” statements are pathetic.

Although Disco really is dead. Seriously.

I find the possible role of dopamine uptake and the reticular activating system in processing observed change a fascinating explanation for why people pay attention to this (intellectually, without pharmacological experiment). However, I wonder if there might be a more atavistic system at play here: people like a fight.

When someone publishes an extreme viewpoint like “x is the death of y”, people pay attention. The author’s viewpoint may reinforce beliefs or fly in the face of them. This practice is called trolling, link-baiting or just plain being an asshole: writing something provocative solely to get attention, web-page hits, advertising impressions or publicity.

I find it tedious. Much like Disco.

Hmmm… did I just declare the death of “the death of”? What about all that Disco hatred? Isn’t this entire comment merely cynically provocative? What does “overuse of the rhetorical question and scare quotes” mean anyway?

PS: It’s difficult enough to post something challenging on your employer’s public blog–while desperately avoiding career-limiting or embarrassing faux pas–without having your colleagues set high expectations beforehand. I’m honestly flattered that you guys get something out of what I write, but I’m operating well outside my brief here. There will be disappointment. And tears.

Comment on The death of business books, blogs and articles by ameet

ameet — Sat, 06 Mar 2010 03:53:39 +0000

I think a few pints are in tall order for the famous Monteath to arrive back on the scene.

Comment on Consumer: unplugged by Jim Monteath

Jim Monteath — Fri, 05 Mar 2010 21:57:58 +0000

Good story, Keagan. Fortunately, your “digital death” wasn’t as dramatic as this one:

“Girlfriend Doesn’t Realize Boyfriend is on Vacation in Europe”

(Caution: contains language encountered outside a monastery)