Guidelines « Big Orange Slide

Ideavelopmentreation

Outside the agency environment, I was introduced to Agile development: [...]

Forgiving a pretty face

In the late spirit of Valentine’s day, I’ve been thinking [...]

Facebook posts its status update on television.

Social Media may be the new marketing darling, but as we often stress within our walls, it has to be grounded in the basics of advertising. What are you selling, who are you selling it to, and what is the simplest and most compelling way to tell them. As Mr. Freeman said in referencing his spots, “We’re talking in a language that everyone can understand.”

The Evolution of the Holiday Card

I mailed Holiday cards 5 years in a row, and [...]

Thursday, May 23rd, 2013

Guidelines

As with most anything you get from ad people, these guidelines are a work in progress. Your feedback is welcome. The following is what we’ve committed to so far. As a blogger and/or commenter on Big Orange Slide, please strive for the following:

Be transparent. Explain your possible conflicts of interest. Make sure a conflict is clear in individual posts.

Be trustworthy. Be right. When you’re wrong, correct as quickly as possible and be honest about it. Don’t write misleading headlines. Give credit where credit is due by linking, including for copyrighted images.

Use good judgment. Even though you are an independent thinker, our readers may think of you as a representative of Grip, it’s Clients or it’s suppliers so please offer clarity as your identity, biases and potential conflicts of interest. Please use good judgment when dealing with fellow readers and bloggers. This is a public forum; please treat it with respect it demands.