FOR IMMEDIATE RELEASE
February 24, 2009

THE NEWS
Yum! Canada announces Grip Limited as new creative and strategic partner.

THE DETAILS
Toronto – Yum! Restaurants International (Canada) Company and Grip Limited are proud to announce a new partnership to create advertising and promotions for Taco Bell, Pizza Hut and KFC franchises in Canada.

“We were looking for a communications partner, who not only shares an enthusiasm and passion for our great brands, but could help take us to the next level using an integrated approach,” said Dan Howe, Yum! Canada Chief Marketing Officer. “We’ve found this in Grip as they demonstrated a true understanding of the KFC, Taco Bell and Pizza Hut brands and our customers.”

Grip Limited, an independently-owned advertising agency in Toronto, will begin work immediately, as AOR, on all creative mass communications for Yum! Canada’s three brand leaders and its 1,278 restaurants.

“We are extremely honoured to be working with Yum! Canada on these three iconic brands,” said Harvey Carroll, President of Grip Limited. “We look forward to helping them continue to grow their business over the long term.”

ABOUT YUM! RESTAURANTS INTERNATIONAL (CANADA)
Yum! Restaurants International (Canada) Company is a subsidiary of Yum! Brands Inc., with 1,278 points of distribution in Canada encompassing its three brands – KFC Canada, Taco Bell Canada and Pizza Hut Canada. Yum! Canada brands are leaders in the chicken, Mexican-style and pizza quick-service restaurant industry.

Yum! Brands, Inc., based in Louisville, Kentucky, is the world’s largest restaurant company in terms of system restaurants, with more than 36,000 restaurants in more than 110 countries and territories. The company is ranked #239 on the Fortune 500 List, with revenues in excess of $11 billion in 2008. Four of the company’s restaurant brands – KFC, Pizza Hut, Taco Bell and Long John Silver’s – are the global leaders of the chicken, pizza, Mexican–style food and quick–service seafood categories, respectively. Outside the United States, the Yum! Brands system opened more than four new restaurants each day of the year, making it a leader in international retail development.

Visit www.kfc.ca, www.tacobell.ca or www.pizzahut.ca for further information.

ABOUT GRIP LIMITED
Grip Limited is a Toronto-based integrated communications company providing expertise in advertising, design and digital. Services include strategy and planning, creative development and production for traditional and non-traditional media, brand identity and package design. Grip’s coveted client roster includes: AB-InBev, Honda Canada Inc., Boehringer Ingelheim, Expedia.ca, Cadbury, Johnson & Johnson and now YUM! Brands. The company is privately held. For more information, visit our blog at www.bigorangeslide.com

MEDIA CONTACTS
Dan Howe – Chief marketing officer, Yum! Restaurants International (Canada)
(416) 664-5316

Harvey Carroll – President and Partner, Grip Limited
(416) 341-7214

FOR IMMEDIATE RELEASE
Monday, February 8, 2010.

THE NEWS
Budweiser wins Super Bowl XLIV.

THE DETAILS
Budweiser Canada and its agency, Grip Limited of Toronto, scored a big social media win on Super Bowl Sunday.

In a first for Canadian marketers, Budweiser created four different 15-second spots that leveraged the Bud Plane Flight Attendants, driving consumers to Facebook for a chance to win the first row of seats aboard the Bud Plane to next year’s Super Bowl XLV. The promotion ran only on game day. And the winner was announced immediately following the game.

The Bud Plane and Super Bowl activation are well-established assets for Budweiser (60+ lucky fans earned their way to South Florida for the game this year), but the social media one-day-only promotion was a first for the brand and for Grip.

“The promotion began at 12:01 am on Sunday, but the real traction came after the first spot aired,” says Adam Luck, Director, Interactive. A fact that dialed up urgency but defies conventional wisdom about seed times for contest communication.

THE RESULTS
• 30,000+ new fans of Budweiser on Facebook in one day.
• 126,000+ total fans of Budweiser on Facebook.
• Thousands of contest entrants.
• 1 very happy client.
• 1 very exhausted technical team.
• 1 very excited winner (and three of their friends).

Grip’s Superbowl XLIV activation for Budweiser enabled the brand to reclaim its title as the largest Facebook beer page in Canada.

ABOUT GRIP LIMITED
Grip Limited is a Toronto-based integrated communications company providing expertise in advertising, design and digital. Services include strategy and planning, creative development and production for traditional and non-traditional media, brand identity and package design. Grip’s coveted client roster includes: AB-InBev, Honda Canada Inc., Boehringer Ingelheim, Expedia.ca, Cadbury and Johnson & Johnson. The company is privately held. For more information, visit www.bigorangeslide.com

MEDIA CONTACT
Dave Hamilton, Partner – Creative • (416) 340-7111

FOR IMMEDIATE RELEASE
Friday, January 15, 2010

THE NEWS
Grip Limited welcomes Kristina Hayes, an innovative online specialist, to its Healthcare team as Account Director, Interactive.

THE DETAILS
Grip Limited is thrilled to introduce Kristina Hayes as the newest member of its Healthcare team. Kristina has spent the past 12 years in marketing roles focused on branding within both digital and mass channels. She has led successful marketing initiatives for national brands such as Bell Canada, CIBC, Visa Inc., Guelph University, Labatt and CGA Ontario. She has extensive experience creating, building and redeveloping online propositions that deliver real engagement and bottom-line performance. And she has proven success in creating engaging and innovative acquisition and retention strategies using digital tools.

“Given the restrictions and challenges the healthcare sector has in navigating the digital space, Kristina’s wealth of interactive experience will be of huge value to Grip’s current and future clients,” said Grace Debrabandere, Associate Partner at Grip Limited.

MEDIA CONTACT
Grace Debrabandere • 416 340 7111 • gracedebrabandere@griplimited.com

FOR IMMEDIATE RELEASE
Wednesday, January 6, 2010

THE NEWS
Holly Broome named to Ontario Pharmaceutical Marketing Association’s Board of Directors.

THE DETAILS
Grip Limited of Toronto is pleased to announce that Holly Broome, Manager Business at Grip, has been named to the Board of Directors as the Communications Director in the Digital Space by the nominating committee for the Ontario Pharmaceutical Marketing Association (OPMA).

“This is a prestigious appointment for Holly and speaks to her positive reputation in the industry and her skill set in the digital space.” said Grace Debrabendare, Associate Partner, Business at Grip. “I’m confident that the OPMA will find her to be a tremendous asset.”

ABOUT GRIP LIMITED
Grip Limited is a Toronto based communications company providing expertise in advertising, design and digital. Services strategy & planning, creative development and production for traditional and non-traditional media, and brand identity and package design. The company’s coveted client roster includes: AB-InBev, Honda Canada Inc., Boehringer Ingelheim, Expedia, Allergan, Warner Chilcott (formerly P&G Pharma), Cadbury and Johnson and Johnson. The company is privately held.

MEDIA CONTACT
Grace Debrabandere • 416 340 7111 • gracedebrabandere@griplimited.com

FOR IMMEDIATE RELEASE:
Wednesday, December 8, 2009

THE NEWS
Grip blog is Communication Arts’ Web Pick of the Day.

THE DETAILS
We’re thrilled to announce that Big Orange Slide has been selected as Communication Arts’ Web Pick of the Day. The feature highlights unique and innovative websites from across communications disciplines.

MEDIA CONTACT
Dave Hamilton • 416 341 7212

FOR IMMEDIATE RELEASE:

Wednesday, December 2, 2009

THE NEWS
We won the AutoTrader.ca business.

THE DETAILS
After an intense pitch process, we’re thrilled to announce that we’ve won the AutoTrader.ca business. This is a great brand and a great team. We’re pumped to be working with them.

Congrats to all involved.

MEDIA CONTACT
Dave Hamilton • 416 341 7212

FOR IMMEDIATE RELEASE:
Wednesday, December 2, 2009

THE NEWS
We won some awards.

THE DETAILS
We won some Digital Marketing Awards (DMAs):
Silver – Consumer Packaged Goods Website – KokaneeBeer.ca
Silver – Consumer Products Website – Honda Fit
Silver – Online Video – Honda Blue Skies
Bronze – Social Media – Bud Light Lime

. . . some Advertising & Design Club of Canada (ADCC) awards:
Silver – Innovative Campaign – Kokanee Ranger Live or Die
Merit – Website – Kokanee Ranger Live or Die
Merit – Finale TV – Kokanee Ranger Live or Die
Gold – Email – Kokanee Ranger Live or Die
Silver – Website – Honda Fit
Merit – Product Promotion – Happy Planet
Silver – TV Campaign – Bud Light NHL Between the Posts
Merit – Trade Ad, Single – NABS Seagull
Merit – Poster, Campaign– Nearly Naked

Awards are valuable for a couple of reasons. They’re a nice pat on the back. They let you know how you’re performing in the industry. They get people excited about doing great work. And they let clients know that the quality of their work is at a competitive level.

MEDIA CONTACT
Dave Hamilton • 416 341 7212

FOR IMMEDIATE RELEASE:
Monday, October 26, 2009

THE NEWS
Toronto ad agency Grip Limited launches a new blog at bigorangeslide.com.

THE DETAILS
The ad agency known for its big slide and big integrated campaigns for the likes of Honda, Budweiser, Cadbury and Expedia.ca has gone blog. It’s called “Big Orange Slide” and it’s a new window into the world of one of Canada’s most multi-disciplinary creative agencies.

Here’s your FAQ. Answers by Dave Hamilton. He’s a Partner, Creative at Grip Limited and the muscle behind this project.

Why should I care?
Because if you’re reading this you already know the value of good marketing. And you know that daily access to some of the sharpest minds in the business is money in the bank.

What’s on the editorial agenda?
Strategy, design, digital, and culture – these are our four pillars. But we’re ready to follow the threads wherever they lead. (Or wherever we lead them.)

Who’s involved?
To start, we’ve got five writers representing a variety of industry disciplines: Matt Rogers, Bryan Hobson, Steve Rhind, Patrick Robinson and Dave Hamilton. Colin Craig is our art director and Ian Mackenzie is our editor. That said, everyone at Grip is an expert at something, and we’ll be providing access to as much of that insight as we can.

Why now?
Because eight years in and 100 strong, the fine folks at Grip Limited have some big questions to ask, and some big ideas to share.

Media Contact
Dave Hamilton • 416 341 7212